UltraViolet, a national women’s advocacy organization, is going to great lengths to make sure its message is heard in New Jersey – before Election Day.
The group launched a new campaign in New Jersey, as well as Minneapolis and Boston, to make sure voters are aware of how their elected officials have been voting in Congress on the topic of women’s equality. Issues such as equal pay, women’s health, and paid family leave are being targeted in the ad campaign. The group paid for an ad campaign that includes billboards at the Newark Liberty Airport and train station platforms throughout NJ. The campaign highlights the following facts:
- The State of New Jersey offers no paid sick leave*
- Gov. Chris Christie cut funding for reproductive health care
- NJ women make $.79 to every $1 dollar earned by a man in the state
*Six cities in New Jersey do have paid sick day laws on the books including: Newark, Jersey City, Paterson, Irvington, Passaic and East Orange. Also, Trenton and Montclair voters will have a chance to vote for paid sick days in those cities on Election Day, Nov. 4, 2014.
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